Program of study:
Bachelor of Arts in Mass Communication
  • City: Sharjah
  • Academic level: Undergraduate
  • Area of study: Social Sciences & Management
  • Specialty: Business & Management Studies
  • Language of study: English
  • Major
  • Duration: 4 years
  • Number of hours: 120
  • Obtained degree at graduation: Bachelor of Arts in Mass Communication

  • CAA Accreditation : Yes - view

  • Seats:
  • Admission fees: 400 AED
  • Yearly tuition: 96,140 AED
  • Deadline for admission: 15 Jul 2021

  • Admission
  • N/A
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Bachelor of Arts in Mass Communication

American University of Sharjah

University City, Sharjah, UAE

Bachelor of Arts in Mass Communication

Communication is highly integral to our living experience. It is through communication that we share ideas and meanings that help us define our identity and sense of community. At the professional level, communication is a full-fledged industry that harnesses both talent and technology to enhance engagement with our world in social, economic, cultural and political domains. From analog press and broadcast outlets to digital web-based media, communication has experienced dramatic transitions that continue to shape our physical and virtual world.   

Our Bachelor of Arts in Mass Communication (BAMC) aims to prepare a new generation of communicators who combine talent and technical digital knowledge to create and manage content relevant to corporate and non-profit sectors. The Department of Mass Communication’s two concentrations in Journalism and Integrated Marketing Communications (IMC) seek to engage students with the latest media industry trends through both on-campus and field learning and training. Our program’s focal areas in digital storytelling, multiplatform communications, multimedia journalism, social media, infographics and social analytics are meant to create full alignment with fast-changing markets.

Program Mission

Our Bachelor of Arts in Mass Communication degree program seeks to provide students with a balanced foundation of professional competencies involving digital storytelling, social media, integrated communications and academic knowledge of the discipline of mass communication in general and the department’s specific professional concentrations: Journalism and Integrated Marketing Communications (IMC) in particular.

Program Goals

The Bachelor of Arts in Mass Communication program strives to:

  • a) provide students with a grounding in the various perspectives found in the academic discipline of mass communication in its traditional and new digital format, fostering students’ critical and analytical faculties in mass communication
  • b) furnish students with theoretical and strategic knowledge required of media professionals in the digital age
  • c) equip graduates for competencies required for entry-level positions in the media industries

Program Outcomes

Upon graduation from the Bachelor of Arts in Mass Communication program, students should be able to:

  • articulate the dominant quantitative and qualitative research methods and paradigms found in the discipline of mass communication and to employ these research methods in their professional careers
  • demonstrate an understanding of the role that mass media (including new digital/social media) play in the production of everyday life, culture and belief
  • employ digital story-telling, multi-platform, social and integrated communications techniques in the production of content

Admission to the Program

Admission to the program follows the university’s undergraduate admission requirements.

AUS students transferring into the program must have achieved a minimum cumulative GPA of 2.00. Students who do not meet the minimum cumulative GPA requirement must consult with the department. If advised by the department to complete MCM 150, MCM 225 and MCM 231, students who successfully complete the three courses with a minimum average of 2.50 will be admitted into the program. For more details, please check with the head of the department or the college associate dean.

For information on how to submit a change of major request, please refer to Fields of Study/Change of Major under the Academic Policies and Regulations section in the undergraduate catalog.

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  • Seats
  • 126 Hours
  • 4 Years