Program of study:
BBA in Marketing & Retail Management
  • City: Sharjah
  • Academic level: Undergraduate
  • Area of study: Social Sciences & Management
  • Specialty: Marketing
  • Language of study: English
  • Major
  • Duration: 4 years
  • Number of hours: 120
  • Obtained degree at graduation: Bachelor in Marketing & Retail Management

  • CAA Accreditation : Yes - view

  • Seats:
  • Admission fees: 1,050 AED
  • Yearly tuition: 44,375 AED
  • Deadline for admission: 03 Mar 2021

  • Admission
  • Summer
  • Start: Not Set
  • Deadline: 27 May 2021
  • Share via WhatsApp

How to apply

You can apply to this program directly on Jami3aty platform. Here is how:

  1. Create a free acount on Jami3aty
  2. Select the program(s) you want to apply to
  3. Finalize and submit the application

Create your account and apply

Already have an account? Login

BBA in Marketing & Retail Management

Skyline University College

University City of Sharjah, P.O. Box: 1797, UAE

BBA in Marketing & Retail Management

The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment & retail banking, logistics & supply chain management and marketing of various other services and products.

It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management.

BBA in marketing and retail management is intended to prepare students to comprehend basic marketing & retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment.

BBA in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management

Marketing and Retail Management - Goals

1. To develop an understanding of various dimensions of marketing and retail management concepts to analyze market situations.

2. To develop skills to communicate with target markets.

3. To develop understanding of marketing and retail management processes and operations in distribution and supply chain management.

4. To develop analytical thinking, evaluating and solving marketing and retail management problems.

Marketing and Retail Management -  Learning Outcomes

After successful completion of the major, student will be able to

1. Demonstrate an understanding of concepts, principles and theories of marketing and retail management functions.

2. Demonstrate the use of skills, tools and techniques for problem solving in marketing and retail management operations.

3. Apply marketing and retail management concepts and techniques to analyze market trends.

4. Plan, analyze, implement and evaluate the marketing and retail management programs under various situations of businesses.

5. Evaluate policies and formulate appropriate marketing and retail management strategies for business organizations.

Admission Requirements for students in UAE


1. High School Qualification

2. English Language Proficiency

3. Mathematics Proficiency

Similar Programs of Study: